SEO Expert
Abstract
Search Engin Optimization or SEO is a strategy of online marketing or a process of optimising a website to rank high in Search Engines to improve the volume and quality of traffics to a web page from major search engines.
The higher a web site ranks in the results of a search, greater are the chance that site will be visited by an user. When someone types a word or phrase into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results. Search engines rank websites by the quality of incoming links to a site from other websites. If your website get link from another site then it’s a vote for your site in eyes of search engines. It is really a simple and interesting process that you will enjoy doing yourself. SEO is important not only for the high ranking in search engines but also for the good return on investment.
Learning outcomes
- Website and Web Technologies
- Search Engines
- SEO and how it works?
- Factors for SEO
- Advanced SEO techniques
Website and Web Technologies
HTML, Logo and its Importance, Attractive Designs and Patterns, Content Writing and Copyrighting, Call to Action, Copyscape and Duplicate Content Issues, Coding Standards, Usage of all Tags, Larger Website Creation Techniques, CSS
Search Engines
A web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list of results and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Web search engines work by storing information about many web pages, which they retrieve from the html itself. These pages are retrieved by a Web crawler (sometimes also known as a spider) an automated Web browser which follows every link on the site.
SEO and how it works?
Title, Meta Tags, Heading Tags, Anchor Text, Page Limit Size, Number of links on a page, Site Maps, keyword Research, Search Site Functionality, Store Searched Keywords, Coding Standards, SEO Header and Footer, Image Tag Optimizations, Robots.TXT, SEO Site Analysis, website SEO Report.
Factors for SEO
Book marking Page/Site, Favicon.ico, Feedback Form, Testimonials, Refer to your Friend, Add Newsletters, Content Writing, Web Analytics, web 2.0, CMS Software, Blogs and Social Media Sites.
Advanced SEO techniques
Dynamic Page Optimizations, Flash Optimizations, URL Rewriting, Advanced Keyword Research, Competitor Research, Localization - Local Optimizations, Categorization, Internal Links Structure Bonus: A Project to train real time & refine skills.
Duration - 2.5 Months (6 Days classes per week)
Eligibility - Graduate.
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